Privacy Policy

Effective Date: 12/23/25
Business Name: Movement Is Medicine Physical Therapy and Sports Performance
Website: https://www.movementismedicinept.com

Movement Is Medicine Physical Therapy (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, online forms, and electronic communications, in accordance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

Information We Collect

We may collect personal and protected health information (“PHI”) that you voluntarily provide, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Appointment requests and scheduling information

  • Health or injury-related information you choose to submit

  • SMS opt-in consent and communication preferences

We may also collect limited non-identifiable information such as IP address, browser type, and website usage data for analytics and website optimization purposes.

How We Use Your Information

We use the information we collect to:

  • Schedule and manage appointments

  • Communicate with you regarding your care, services, or inquiries

  • Send appointment reminders and service-related notifications

  • Provide customer support and respond to requests

  • Improve our website, services, and patient experience

  • Comply with legal, regulatory, and professional obligations

Any health-related information you submit is used solely for treatment, payment, or healthcare operations, consistent with HIPAA guidelines.

Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information.

We may share information only as permitted or required by law, including:

  • With healthcare providers and staff involved in your care

  • With trusted service providers (such as scheduling, electronic communication, or IT vendors) who are contractually obligated to protect your information and, where applicable, comply with HIPAA

  • When required to comply with legal or regulatory obligations

SMS consent is not shared with third parties or affiliates.

SMS / Text Messaging Communications

If you provide your phone number and opt in to receive text messages, you consent to receive SMS communications from Movement Is Medicine Physical Therapy related to appointments, services, and inquiries.

Text Messaging Terms & Conditions:

SMS consent is not shared with third parties or affiliates for marketing or promotional purposes.

HIPAA Compliance & Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal and health information from unauthorized access, use, or disclosure. Access to PHI is limited to authorized personnel only and used strictly in accordance with HIPAA and applicable state and federal laws.

Your Rights & Choices

You may:

  • Request access to or correction of your personal information

  • Withdraw consent for SMS communications at any time

  • Request restrictions on certain uses or disclosures of your information

  • Request deletion of non-required data, subject to legal retention requirements

To exercise these rights, please contact us using the information below.

Policy Accessibility

This Privacy Policy is:

  • Easily accessible on our website

  • Linked near all online forms where personal information or SMS consent is collected

  • Included in the footer of every page on our website

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

Movement Is Medicine Physical Therapy
Norfolk, Virginia
Phone: 757-620-5464
Email: Movementismedicine.pt@gmail.com